Why Facebook HAS built a Facebook Phone

On December 19th of 2011 we posted an article stating that Facebook would build their own phone using Android.  Surprise surprise!

We awoke this morning amidst a snow storm to learn that Facebook in alliance with HTC will come out with two phones with the Facebook brand, running Android OS.

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These phones will make their first appearance at the Mobile World Congress in Barcelona, Spain in a month.  Although we got this rumor from Mashable.com, they in turn got it from City A.M.  According to this source they are intended to run a "tweaked" version of Android which will be customized for Facebook kind of activities.  This again is in agreement that the only reason for Facebook to build this kind of phone was to provide its members with features that it will withhold from the iPhone and other mobile devices.

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One of the supposed features is to be able to email or call your Facebook friends based on the information in your Facebook account.  This makes perfect sense with Facebook's attempted conquest of the world.  With the recent announcement that Skype will be able to make video calls from 3G and 4G networks this puts the finishing touches on Facebook's intended integration of their website with the future - the mobile world.  As you know Facebook and Skype have come to an agreement in anticipation of this feature. There is no question in our minds that Facebook will integrate this feature in their new HTC produced phones.  The goal, is to supplant the iPhone as the standard wished by Facebook users.  The goal also is to make sure Facebook members NEVER have to leave Facebook to do anything - make calls, save pictures, send emails OR even search the web.

It is quite simple, Facebook still wants to be Worldbook.  They wish to supplant Google in search, especially in relation to mobile advertising.  They wish to supplant Apple with their hardware products.  In short, they want it all.  The only problem that Facebook has is that its interface is getting slower, less dependable and complicated.  Most Facebook users do not know all the features available to them (hidden somewhere in the interface).  This problem will only grow in the future.  This is where Google and Apple especially excel.  Facebook will be a hard competitor for Apple and Google to face.  It is already entrenched with what matters the most - the have the people's attention.  And in this age of the Internet people's sustained attention is THE key element to victory.