Wednesday, October 27, 2010

Barnes & Noble NOOKColor!...

Today, Barnes & Nobles introduced the NOOKColor ereader.  It has an IPS Display, similar to the iPad display.
What will this display bring?  What is the difference between this display and a regular LCD screen?  Besides the name IPS (In-Plane Switching), it means very bright  and vivid colors.  The screen technology they are using is made by LG, a Korean company made famous by its phones.  While not wanting to get too technical, to achieve this brightness, it uses two transistors per pixel of screen facing in a horizontal direction.  Until LG came out with their enhanced IPS screens (which we feel certain this Nook is using) came out, the problem with IPS screens was that they used a lot of power due to the increased backlight needed.

This 7' touchscreen IPS screen still takes a lot of power though.  Also, it can be a little slower in the its response time, thus making some fast paced movies blurry.***  But we doubt that the people who will buy this unit will be using it primarily to watch movies.  The big question that needs to be asked however, is will it tire the eyes after extended periods of reading.  This has been the reason why e-ink screens were used in the first place by Sony, Amazon and Barnes & Nobles.  Nevertheless, we agree with the folks at mashable, that this device presents competition for Amazon and perhaps for Apple, although we think they will appeal to two different markets.

Like the other Nooks, it is based on the Android 2.1 OS, although you will not as of yet be able to download any Android apps for it.  Barnes & Nobles has announced a developer program for apps for the device.  It comes with 8GB of internal memory, which can be increased to 32GB with an additional memory card. It comes with 802.11n Wi-Fi.  It also comes with the app Pandora built in.  It supports EPUB, PDF, TXT and Microsoft Office file formats.  Price has been set at $249.00.  Here is a video from the company.  Enjoy!

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