Wednesday, October 26, 2011

Augmented Reality: The Most Valuable Real Estate in the World 2

How will the market for augmented reality space fan out?  Let us speculate and explore this.

When most think of augmented reality they imagine things like take place in the cover image of this article - using a smart phone to point at a street and seeing sings pop describing businesses and other things of interest.  But this is just one kind of augmented space.

Soon almost every space will be "intelligent," that is, it will bring the user information about where things are in that environment, even his own personal private space in the home.  The user will have constant feed back as to where things are (his socks, etc.), appointments will be associated with certain items, or spaces.  The list is almost endless.  The inevitable will happen and this space will be come too crowded to fit all the information on one screen.  Thus, there will have to be levels of information, veritable skyscrapers of information around one central object.  Entire virtual cities of information will grow alongside the real world.

We some videos which demonstrate the early stages of this augmented reality in yelp! or Zagat for the iPhone.  If you cannot see the embedded video, here the link: http://youtu.be/VP4-wdMMLFo.


This is another video showing the use of Zagat's own application and how it works.  If you cannot see the embedded video, here is the link: http://youtu.be/fkJfCvN7FUw.


our own QR code created for
futuristic store
Here is another example of augmented reality, 3D business cards.  The card is printed on the back side with a QR code or an invisible grid that when pointed at a video camera with internet access and a QR reader application can project a movie or display streamed through the internet into the device with camera and displayed on the users screen.  If you cannot see the embedded video, here is the link: http://youtu.be/y1zMiyJ34vc.


How a QR Code works


Yet again augmented reality will move into our daily lives in shopping.  Already experiments are being tried by several retailers so entice customers to get more involved in the shopping experience.  One example is Metaio, which is one of the leaders in this kind of work http://bit.ly/toN19d.

This new shopping experience can be seen in a video we have provided.  If you cannot see the embedded video, here is the link: http://youtu.be/fhjuZMEJ4-U.


We provide a presentation by John C. Havens (he provides an interesting article on augmented reality here) from Porter Norvelli on the future of augmented reality.  If you cannot see the embedded video here is the link: http://bit.ly/vY79aT.


We can easily visualize this kind of thing developing in the virtual augmented landscape of Manhattan for example.  You have a large office building in front of you.  You look at it through yelp! or some other augmented reality application on your phone, do you think that all the information for that large office building will be able to appear on the first level?  Hardly.  This augmented world will have to organized and prioritized for the best ease of the user.  Maybe this first level will be an index, maybe it will be filtered by what kinds of things the user is seeking, maybe all of them will be possible.  There will also be advertisers who will pay to be in the most prominent locations of this virtual reality imposed on the real visual world.  This will be a vast new world for advertisers which will make billions for those who supply this virtual space for them.

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